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09-07-2014
New agreement includes the exclusive distribution of the CAR, VAN and SUV ranges
Tyre manufacturer AEOLUS continues to grow in Western Europe. The joint distribution agreement with Koem Grupo Comercial S.L. for the Southern European market represents an important step towards full coverage.
Antonio Velilla Larralde commented on the new partnership with AEOLUS: “We look forward to a long-term, mutually beneficial business relationship with AEOLUS and are delighted that these high-quality products will be joining our range. We are particularly excited to be working with Thomas Wohlgemuth and his colleagues on expanding and developing our brand position in the markets served by us.”
Part of the AEOLUS growth strategy is to provide full support to all partners. This includes high-profile appearances at trade shows and a comprehensive marketing concept which will now be jointly implemented in these markets.
Thomas Wohlgemuth, General Manager Western Europe, explains: “The collaboration with Koem Grupo Comercial S.L. is a significant strategic milestone for us and is important for the further development of our desired market position. Appearances by AEOLUS at events – such as the REIFEN 2014 trade show – will allow us to demonstrate the brand’s great price-performance ratio to specialist car tyre retailers.”
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